"Sainsbury's on the Nile" video

Video about the launch of Sainsbury’s in Egypt (former Egyptian subsidiary Edge).
The video discusses the background, the first two stores – a neighbourhood store and El Haram (a large ‘food, home and family’ store which sold both food and non-food products), the features of the stores, and advertising.
Footage is included of: Sainsbury’s store interiors and exteriors; customers and staff; Sainsbury’s Millennium Depot; opening of the first store; product displays; counters (meat, fish, delicatessen, bakery); advertising; opening of El Haram store by Timothy Sainsbury. A television commercial for Sainsbury’s El Haram store is included.
Duration: 6 minutes.