"Kitchen-Confident but ‘Gym-Timidated’ – The Modern British Man Revealed" press release

News article reporting that "whilst researching the nation’s exercise habits, fitness equipment brand Opti has revealed that the modern British man is confident in the kitchen, but petrified of hitting the gym", with a list of free workouts with Opti accessed "via the Opti webpage and via @ldn_muscle." Also includes Argos findings of "a 153 per cent increase in searches for fitness equipment in the Boxing Day sales, as well as a 59 per cent increase in searches for fitness tech."