Homebase
Homebase, an innovation in supermarket-style DIY shopping, was founded in 1979 as a jont company 75%:25% with Belgian retailer GB-Inno-BM. The first Homebase store was opened in 1981 at Purley Way in Croydon. The company grew rapidly in 1995 when J...
- Ref. No: SA/SUB/SGB
- Date: 1970s-c. 2002
- Level: SubSubFonds
- Extent: 36 boxes, 17 box files, 168 files, 1 outsize photograph, 1 bundle, 1 envelope, 1 photograph album, 1 volume, 33 items, 350 digital audio recordings, 62 cassettes
- Access: Open
Homebase branches in alphabetical order. Branch files include photographs and papers.
General items relating to Homebase, including press cuttings and press releases, advertising and promotional material, images and product packaging.
Homebase, an innovation in supermarket-style DIY shopping, was founded in 1979 as a jont company 75%:25% with Belgian retailer GB-Inno-BM. The first Homebase store was opened in 1981 at Purley Way in Croydon. The company grew rapidly in 1995 when J Sainsbury plc bought out rival retailers Texas Homecare. 2 December 1996 was known as 'H Day' for Homebase. This marked the completion of the conversion of the first 40 Texas stores to the Homebase format and the remaining Texas stores were rebadged. 'H Day' also marked the launch of Homebase FM, the company's own in-store satellite radio that was launched in all the stores. In August 1996, J Sainsbury plc bought out its Homebase partner Belgian retailer, GB-Inno-BM (GIB) for £66 million. November 2002 Sainsbury's sold their shareholding in Homebase.
Subfonds includes:
Branch files for Homebase branches (including photographs and papers)
Homebase promotional and advertising material
Homebase product packaging
Press releases and press cuttings
Images of Homebases stores
Images of Homebase transport vehicles.
For other subsidiary and associate companies, see: SA/GIA (Giant Foods); SA/SBHS (Savacentre); SA/FRE (Freezer Centres); SA/SHAW (Shaw's); SA/TEX (Texas).
Related content
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Guides outlining the basic equipment, techniques and plants required for various types of gardening. Published for Sainsbury's Homebase House and Garden centres by the Hamlyn Publishing Group Limited.
Homebase gardening publications
SA/PUB/2/2
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Development proposal for Savacentre and Homebase store in Greenford, west London. The proposal did not go ahead.
Greenford SavaCentre development proposal
SA/SUB/SBHS/GEN/15/4
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Photographs and photocopied press material relating to the 'Woodlands for the Millennium' Scheme, a collaboration between the Woodland Trust, Homebase, the Forestry Commission and the Sainsbury Family Charitable Trust. As part of the Sainsbury Group's corporate millennium celebrations, under a £2 million agreement, Homebase worked with the Woodland Trust to plant 20 new woodlands across the UK. The goal was to plant up to 200,000 trees, with at least one tree for every Sainsbury Group employee. As part of the project, Homebase 'time capsules' were buried in selected Millennium Woods. The locations of the woods included: Bridgend, Worney Wood Bristol, The Retreat East Dereham, Harnser Wood Droitwich, Millhampton Wood Durham, Railway Wood Harrogate, Briscoe Wood Leamington Spa, Cuttle Brook Wood Lincoln, Banovallum Carr Manchester, Hazel Pear Nottingham, Hollinwood Perth, Backmuir Wood Sevenoaks, Crown Meadow Wood Shrewsbury, Dansons Wood Swindon, Monks Rest Wood Craigavon (Northern Ireland), Oaks Wood Cutteridge Wood Eynsham Wood Normanton Royd Wood Worms Wood
'Woodlands for the Millennium' Scheme photographs and press material
SA/CR/CH/2/4
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Guides outlining the range of plants available, and the routine care required, for various types of gardening. Published for J Sainsbury plc by Cathay Books.
Sainsbury's Homebase gardening guides
SA/PUB/2/1
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Correspondence and other papers relating to public relations matters concerning Warwick Road, Kensington Homebase store. This mostly relates to the decision to make alterations to the store which were opposed by the original architect Ian Pollard including the removal of Corinthian-style pillars at the front of the store. Includes internal memoranda, correspondence with the media, press cuttings, store opening leaflet "There's no place like Homebase in Kensington" and company statements.
Public relations correspondence and other papers relating to Warwick Road, Kensington Homebase
SA/SUB/SGB/GEN/53/3
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Guides outlining the techniques required for various types of D.I.Y. and providing advice and instructions relating to specific D.I.Y. projects including diagrams and photographs. Published for Sainsbury's by Octopus Books Limited.
Sainsbury's Homebase guides
SA/PUB/2/4
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Memorandum and photocopy of a certificate awarded to Homebase in Nottingham for Canal Frontages, Castle Meadow. The award was the Lord Mayor's award for a notable contribution to the quality of design in the environment of the City of Nottingham.
Lord Mayor's Award certificate awarded to Homebase in Nottingham (copy) and memorandum
SA/SUB/SGB/GEN/47
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Includes a press release from Sainsbury's announcing that fewer Texas Homecare stores were closing than had been previously thought, 15 May 1995, and a report on the City of London's response to Sainsbury's acquisition of Texas Homecare and the January Trading Statement, 30 January 1995. Also includes an issue of Press Digest and two issues of Daily Presscut - Corporate which contain compilations of photocopied press cuttings about Sainsbury's acquisition of Texas Homecare, January 1995. Also contains a set of prepared questions and answers about Sainsbury's acquisition of Texas Homecare for staff dealing with the press, and duplicate sets of printouts from a presentation given by David J Sainsbury and Dino Adriano about Sainsbury's acquisition of Texas Homecare and the integration of it into Homebase, 25 January 1995. There are also guidelines for staff about the correct use of the Texas Homecare corporate logo, the Gardenstore corporate logo and the Wrighton logo (Wrighton was a range of kitchens). Also includes letters and leaflets to customers about the closure of some Texas Homecare stores. Some stores became Homebase stores. Also contains leaflets and promotional mail-outs to customers featuring special offers at Texas Homecare stores. Some of the promotional mail-outs have not been taken out of their envelopes. Also contains a few A4 sheets on the historic development of Texas Homecare. There are four duplicate paper napkins with 'Texas Pantry' written on each of them, and a slide of two men working in a workshop.
Texas Homecare material
SA/SUB/TEX/3
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Gardening and do-it-yourself publications sold under the Sainsbury's Homebase brand in Homebase stores.
Homebase gardening and DIY guides
SA/PUB/2
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Includes press release, 'Impact' a management magazine for Texas Homebase (September 1986) and promotional literature.
Below The Line - 1986-1987
SA/SUB/TEX/30/3
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Includes press releases, pre-prepared questions and answers for staff dealing with the media, and broadcast transcripts. Also includes press cuttings and sets of Daily Presscut - Corporate which contain compilations of photocopied press cuttings. There is also a presentation by David J Sainsbury and Dino Adriano about the acquisition of Texas Homecare and the integration of it into Homebase, 25 January 1995.
Papers relating to Sainsbury's acquisition of Texas Homecare
SA/SUB/TEX/6
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