Compilation of Shaw's television commercials and corporate video

Compilation of six television commercials and one corporate video for Shaw’s Supermarkets [a USA subsidiary of Sainsbury’s, 1987 to 2004].

Contents:

1. Advert promoting fresh fruits and vegetables with ‘Wow! What a difference’ jingle (30 seconds)

2. “Thunder” (30 seconds). Promotes fresh fruit and vegetables, with “The time is ripe” strap line. ID number: GCS-322/T30). Agency: Creative Design. Date: 14 May 1987. Produced by Premore, Inc.

3. Advert with ‘Everyday’ jingle promoting Shaw’s showing staff at a Shaw’s supermarket and producers enjoying and taking pride in their work (60 seconds).

4. Shorter (30 seconds) version of 3.

5. “Fresh Kids” (30 seconds). Advert featuring young children eating fresh fruit, with jingle “You are the apple of my eye...So let’s begin each day with something fresh ‘n sweet from Shaw’s”. Code: GCS-315 / T:30. Agency: Creative Design & Marketing. Date: 3 February 1986. Produced by Century III Teleproductions.

6. “Sweet Guys ‘N Gals” (30 seconds). Code: GCS-316/T:30. Agency: Creative Design & Marketing. Advert featuring young children eating fresh fruit, with jingle “You are the apple of my eye...So let’s begin each day with something fresh ‘n sweet from Shaw’s”. Similar to 5, but with different children. Date: 3 February 1986. Produced by Century III Teleproductions.

7. Corporate video about Shaw’s (6 minutes 30 seconds). The video is mainly focussed on the technology and systems used at stores and depots (barcode scanning and store ordering computer system). It also discusses why customers shop at Shaw’s and how the company is organized. The video includes a slideshow of still images of Shaw’s staff at work, store interiors, store exteriors, product displays, technology, distribution centres (depots) at East Bridgwater (Massachusetts) and Wells (Maine), and lorries. Interviews are included with various members of staff and customers.

Duration: 12 minutes. A burnt-in timecode (a timer shown on the screen) is included throughout the video.