"The Visit", "Friendly Persuasion", "Peppers", "Steak", and "Potato" Shaw's television commercials

Compilation of five 30 second television commercials for Shaw’s Supermarkets [a USA subsidiary of Sainsbury’s, 1987 to 2004].

The advertisements all focus on promoting the quality of Shaw’s products including working with growers.

Contents:

1. “The Visit” (code 422ss) – depicts a Shaw’s buyer going to visit growers. Features Shaw’s Whole Tomatoes. Dated 16 April 1991.

2. “Friendly Persuasion” (code 423ss) – depicts a Shaw’s buyer working with growers. Features Shaw’s Whole Kernel Corn. Dated 16 April 1991.

3. “Peppers” (code SS 409) – explains “why Shaw’s takes so much time to inspect its produce”.

4. “Steak” (code SS 407) – about trimming the fat off steaks for a ‘great steak’.

5. “Potato” (SS 408) – explains “why Shaw’s takes so much time to wash and sort its own potatoes”.

Duration: 4 minutes total. Advertising agency for all advertisements is CD & M. The director for “Peppers”, “Steak” and “Potato” is Steve Minor and production company is WhiteWater Productions.