"We're Out To Prove" Shaw's television commercial

Television commercial (30 seconds) for Shaw’s Supermarkets [a USA subsidiary of Sainsbury’s, 1987 to 2004].

The advertisement depicts a Shaw’s buyer talking about their own-label (private label) products and how they test them to ensure they are the best quality products. She offers the guarantee that “if you’re not satisfied we’ll double your money back”. The advert shows the company’s testing kitchens and sampling in store, and features the “Good Food Costs Less” slogan.

Advertising agency: Creative Design & Marketing. Reference 520SS/T30.