Video about marketing shown at Texas 1983 sales conference

Video about marketing at Texas Homecare. The video was shown to staff at Texas’ 1983 sales conference held in Cyprus (see AV/572).

Contents:
1. "Vox pop" interviews of customers in a Texas store asking “What do you think of Texas?”, “What do you think of the service?” and “What do you remember about Texas advertising?”.
2. Discusses the findings of Texas’ market research with customers and advertising in 1983.
3. Clips of Texas television commercials – ‘Big D.I.Y. Country’, ‘Big Texas Sale’, ‘Big Sale’ (with Pacman theme), and unused humorous Christmas version of ‘Big Sale’ Pacman-themed commercial with talking Pacman “Cor blimey, here we go again...”.
4. Discusses future marketing, how to promote the qualities of Texas stores and advertising for 1983 (“Step into the Wonderful World of Texas”). Includes still images of stores.
5. Previews of “Step into the Wonderful World of Texas” commercials – animatic of television commercial, radio commercial and newspaper adverts.

Duration: 23 minutes.