Video for a presentation to suppliers to encourage them to participate in the Home Charm Group’s (including Texas Homecare) marketing campaigns. In particular it discusses the Texas Homecare Autumn Sales Drive. Suppliers helped to fund the campaigns in exchange for promotion of their product. A cricket theme is used for the presentation.
It appears that the presentation would have also included talks by directors Manny Fogel, Clive Roylance and Ron Trenter but these are not included in this video and were possibly intended to be delivered in-person at an event for suppliers. A still image of each director during the video seems to identify when their talk would have begun.
Several television commercials from previous marketing campaigns are also included in the video.
Contents:
1. Introductory graphics with still images of Texas Homecare store exterior; customers; interiors etc. Introductory music is “Soul Limbo” by Booker T. & The M.G.’s (which was used as the BBC cricket theme tune).
2. Image of Manny Fogel (Group Chairman and Managing Director).
3. Introduction to The Home Charm Group (Texas Homecare, Herald and Home Charm stores) and Texas, how the company had grown. Also discusses how the can work with suppliers to grow sales (with example of working with National Coal Board to sell coal).
4. Image of Clive Roylance (Marketing Director, Texas Homecare).
5. The Texas Homecare Autumn Sales Drive – information on the company’s plans for this marketing campaign including advertisements, in-store marketing.
6. Clips of Texas television commercials - ‘Texas Price Cuts’ (features a hand cutting ‘Texas Price Cuts!’ text with a Star Wars-like light sabre), ‘The Big Sale’, ‘Texas Buyers Blitz!’ (with explosion theme), and ‘Texas Spot-On Prices’. Multiple versions of the commercials are included.
7. Discusses Texas’ advertising and how suppliers can be involved and promote their products in Texas’ advertisements and in-store marketing, with details of the different marketing packages for suppliers.
8. Image of Ron Trenter (Retail Managing Director).
9. Clips of Texas television commercials – ‘The Big Sale’ and ‘Texas Spot-On Prices’.
Duration: 25 minutes.
Texas Homecare supplier presentation videos
Video for Texas Homecare supplier presentation
- Ref. No: SA/SUB/TEX/33/6/1
- Date: 9 Nov 1981
- Level: File
- Extent: 1 file
- Access: Open
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