Document entitled "Sainsbury's advertising brief" written by M.I. Samuel [Advertising Manager]. Document covers the following areas: Sainsbury's role...

This subseries comprises advertising material created to promote store openings and closures. It includes print advertising, large format advertising,...

This subfonds contains materials from Sainsbury's marketing, sales and advertising functions. From the Marketing department, this subfonds includes:...

Correspondence regarding advertising between Sainsbury's and Mather and Crowther Ltd. advertising agency.

List of contemporary advertising slogans.

Sales figures for products featured in Everyone's Favourite Ingredient campaign, Apr - Jun 1993; Buying review for corporate TV campaign, 19 May - 22...

Press advertising (proofs, newspaper and magazine advertisements) without a specific advertising campaign, or which covers mixed campaigns.

Guide to advertising and marketing procedures and contacts in Sainsbury's compiled by Julie Butler of Market Research and Information. Guide...

Letter from C.E. Friedmann, Director of Mather & Crowther Ltd [advertising agency] to Alan Sainsbury, Esq. stating the terms of business upon which...

Comprises large format advertising material not linked to a specific campaign.

This subseries comprises advertising material created to celebrate Sainsbury's company anniversaries. It includes print advertising, large format...

Four large posters with a design featuring several flags of European countries and the slogan "Good food costs less at Sainsbury's." with the word...

Comprises photographs and transparencies of general advertising material including: advertisement featuring the slogan "SAINSBURY'S - The House that...

This series includes material from Sainsbury's national advertising campaigns. Material has been sorted by campaigns: 'Where Good Food Costs Less'...

This subsubseries comprises large format advertising material celebrating Sainsbury's company anniversaries.