Sainsbury's advertising brief and appointment of advertising agenciesc. 1985
"Sainsbury's advertising brief" document28 Jan 1985
Document entitled "Sainsbury's advertising brief" written by M.I. Samuel [Advertising Manager]. Document covers the following areas: Sainsbury's role of advertising to Sainsbury's; target market;...
Marketing, sales and advertising[1894-present]
This subfonds contains materials from Sainsbury's marketing, sales and advertising functions. From the Marketing department, this subfonds includes: Market reports; Market research; Papers from...
Mather and Crowther Ltd (advertising agency) correspondence and advertising material1915-1947
Correspondence regarding advertising between Sainsbury's and Mather and Crowther Ltd. advertising agency.
Advertising accounts, budgets and sales figures1967-1993
Sales figures for products featured in Everyone's Favourite Ingredient campaign, Apr - Jun 1993; Buying review for corporate TV campaign, 19 May - 22 Jun 1991; Mid campaign status report for...
Guide to advertising and marketing procedures and contacts in Sainsbury'sJun 1991
Guide to advertising and marketing procedures and contacts in Sainsbury's compiled by Julie Butler of Market Research and Information. Guide divided into 4 sections: Introduction, Advertising,...
Letter from Mather & Crowther Ltd regarding advertising contract30 Apr 1947
Letter from C.E. Friedmann, Director of Mather & Crowther Ltd [advertising agency] to Alan Sainsbury, Esq. stating the terms of business upon which Mather & Crowther Ltd. are to act as Sainsbury's...
Material relating to 70th Anniversary advertising campaign1938-1939
This subseries comprises advertising material created to celebrate Sainsbury's company anniversaries. It includes print advertising, large format advertising, television and cinema advertising, radio...
European food advertising posters (Advertising campaign focusing on the European Union and the single market)[c.1980s-1990s]
Four large posters with a design featuring several flags of European countries and the slogan "Good food costs less at Sainsbury's." with the word 'European' inserted between 'good' and 'food'. ...
Photographs and transparencies of general advertising1970s
Comprises photographs and transparencies of general advertising material including: advertisement featuring the slogan "SAINSBURY'S - The House that is built on QUALITY" ; Pumpkin pickers...
Advertising campaign material1894-present
This series includes material from Sainsbury's national advertising campaigns. Material has been sorted by campaigns: 'Where Good Food Costs Less' [1959-1996] 'Everyone's Favourite Ingredient'...