Includes: Six carousel slide trays containing varying numbers of mounted colour slide transparencies. All appear to have been used for internal...

Information relating to the supply and positioning of advertising literature.

Rectangular plastic card with the inscription 'Sainsbury's Reward Card' in white and yellow on a dark blue ground. The card's identification number,...

Rectangular plastic card with the inscription 'Sainsbury's Reward Card' in blue on an orange background. The card's identification number are in...

Colour negatives and slide transparencies of Reward Cards. Includes colour photographs of Mr David Sainsbury launching Reward Card at Cromwell Road...

Photocopies of promotional material highlighting that Sainsbury's was the UK's top marketing company in October 1987, possibly targeted at...

Includes four spiral bound booklets containing the results of research conducted on behalf of Sainsbury's. One booklet consists of computer...

Registration form for Sainsbury's Saver Card with Saver Card enclosed. Form explains how points could be earned and used. Valid for use at Bagshot...

Registration form for Sainsbury's Saver Card with Saver Card enclosed. Form explains how points could be earned and used. Valid for use at East...

Market research results for studies on individual Sainsbury's branches.

Rectangular plastic card with the inscription 'Sainsbury's Saver Card' in white orange and a swirling 'S' design in a light blue on a mid blue ground....

Rectangular plastic card with the inscription 'Sainsbury's Reward Card' in white and yellow on a dark blue ground. The card's identification number,...

Contains reports and statistics from market research surveys on advertising e.g. attitudinal rating monitor - advertising awareness, a report on...

Consists of data collated on behalf of J Sainsbury plc to examine how Sainsbury's products compared with their competitors in terms of quality, range,...

Registration form for Sainsbury's Saver Card with Saver Card enclosed. Form explains how points could be earned and used. Staff cards trial issue.

Consists of data collated on behalf of J Sainsbury plc to examine how Sainsbury's products compared with their competitors in terms of quality, range,...

Consists of data collated on behalf of J Sainsbury plc relating to advertising campaigns, customer attitudes to store layout, nutritional labelling,...

Consists of one spiral bound booklet containing computer tabulations compiled from research conducted on behalf of Sainsbury's into fish usage and...

Includes reports on results from grocery shopping surveys, 1987 - 1989. Topics covered include general shopping patterns, store usage and loyalty...