Includes design brief, copies of artwork and mock-ups of labels for pickled onions and gherkins.

Labelled on back "Approved out-turn, 1/10/71"

One copy labelled on back "Red darker. Out-turn, 1/10/71"

Labelled on back "Green a shade too dark, 23/9/69"

Includes: Sainsbury's Cocktail Cherries with Maraschino Flavour; Sainsbury's Pickled Onions in Clear Vinegar; Sainsbury's Sour Sweet Cucumbers. Image...

Advertisement for unit pricing. Includes images of Sainsbury's Pickled Onions. Includes slogan "It's simple to save at Sainsbury's."

Includes: Sainsbury's Sliced Beetroot in Vinegar; Sainsbury's Onions in Vinegar; Sainsbury's Gherkins in Vinegar; Sainsbury's Pickled Onions in Strong...

Flyer with a price list of special offers on [canned] cold meats, pickles and various groceries. Includes 'it's clean and fresh at Sainsbury's'...

Includes "Sainsbury's, Where good food costs less" slogan

This image was originally the second item on the tenth page of a merchandising guide.