Printed white card for sugar. Printed in light blue ink. Bring your Sugar Cards to … Sainsbury's New Store, 39, London Rd., East Grinstead. Lump,...

'What do Sainsbury's mean by "fair prices and fair trading", and their other fine phrases?', advert with three points about wartime pricing....

'The butcher at Sainsbury's' advert, 1940 to publicize their 'cash-and-carry allowance'. Includes the slogan 'Sainsbury's say: Wherever you shop,...

'Facts about the meat registration', advert 1940 to inform customers that closing for registration is Monday 8 January. Also included a pencilled...

'At any Sainsbury's during registration advert, 1940, regarding radio appeals to fill in ration books at home. Includes the slogan 'Sainsbury's say:...

Includes information about rationing and registration and the motto: 'Grin and share it!' Also includes a pencilled note on the advert was placed in...

'Just go on shopping at Sainsbury's!' advert, 1939. Provides an explanation of registration and points regarding wartime shopping at Sainsbury's....

'Let's be frank about this Rationing and Registering!' advert, 1939. Includes pencilled note that it was placed in the News [Chronicle] 13 Nov 1939.

'Why you shoiuld register today!' advert, 1939. Includes a point about references to these announcements being made in the House of Commons. Includes...

'The man at Sainsbury's' advert, 1940 featuring a dialogue about meat rations between a Sainsbury employee and a customer. Includes the slogan...

'On the way to Sainsbury's' advert, 1940. Includes a monologue from a customer regarding alternatives to breakfast bacon such as porridge and salmon...

'The manager at Sainsbury's' advert, 1940. Featuring a dialogue between a manager and a customer regarding Sainsbury's policy on not breaking ration...

'Sainsbury's say it again' advert, 1940 rearding wartime policies of fair-dealing and customer cooperation. Includes the slogan 'Sainsbury's say:...

'Let's be frank about this Rationing and Registering!' advert, 1939 encouraging customers to register their ration books quickly. Includes five points...