Printed white card for sugar. Printed in light blue ink. Bring your Sugar Cards to … Sainsbury's New Store, 39, London Rd., East Grinstead. Lump,...

'At any Sainsbury's during registration advert, 1940, regarding radio appeals to fill in ration books at home. Includes the slogan 'Sainsbury's say:...

'In a home served by Sainsbury's' advert, 1940. Features a dialogue between a husband and wife regarding radio appeals to fill in ration books at...

'The New Customer at Sainsbury's' advert, 1940. Featuring a monologue about Sainsbury's value. Includes the slogan 'Sainsbury's say: Wherever you...

'What do Sainsbury's mean by "fair prices and fair trading", and their other fine phrases?', advert with three points about wartime pricing....

'The butcher at Sainsbury's' advert, 1940 to publicize their 'cash-and-carry allowance'. Includes the slogan 'Sainsbury's say: Wherever you shop,...

'Facts about the meat registration', advert 1940 to inform customers that closing for registration is Monday 8 January. Also included a pencilled...

'Let's be frank about this Rationing and Registering!' advert, 1939 encouraging customers to register their ration books quickly. Includes five points...

Rationing card for butter issued to the Chaplin family. The card promotes Crelos Margarine on the back "Sainsbury's Crelos Margarine Is the Only...

Image showing: Flaked Oats Scotch (Sainsbury); Macaroni (Sainsbury); Sunland marmalade; Selsa Fish Paste Sardine & Tomato & Other Fish; Swift Veal...

Advertisement advising customers to fill in their details in their ration books at home before going into the store to register.

Newspaper advert. 2 copies, one dated July 18, and the other dates July 19.

Meat registration, 'Only two days more!'. Advert promoting rationed and unrationed meats (such as liver, tongues, kidneys, poultry and game) as well...

Newspaper advertisement to ask customers to register name and address in order to receive regular suppiles of butter and margarine.

Includes information about rationing and registration and the motto: 'Grin and share it!' Also includes a pencilled note on the advert was placed in...