Labelled as approved by the Publicity Department.

See SA/PKC/PRO/1/5/1/70 for design material including transparency of image on 1967 label.

Includes mock up of paackaging for Sainsbury's 4 beefburgers with onion and gravy.

Includes mock up of label for Sainsbury's 2 hamburgers, and colour transparency of image on label.

Includes designs of packaging for Sainsbury's beefburgers.

Includes mock up of packaging for Sainsbury's 100% beef quarter pounders. Part of the freezer foods range.

Colour magazine advertisement from Family Circle, Feb 1983: "Announcing Sainsbury's own burgers. With 0% beef."; example features the slogan "Good...

Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Pork Sausages', 'Sainsbury's Tomato Ketchup',...

Includes images of Sainsbury's products: Bacon: 2 colour positives of bacon range (1980s-1990s); 2 colour positives of smoked english boneless bacon...