Sainsbury's Corn Flakes (2oz, 6d) packaging
1967SA/PKC/PRO/1/13/2/1/12/1
Sainsbury's Instant Hot Oat Cereal (1 lb, 454 g) packaging
[1970s]SA/PKC/PRO/1/13/2/1/2/4
Sainsbury's Puffed Wheat (5½oz, 155g, 8p) packaging
16 Nov 1973SA/PKC/PRO/1/13/2/1/3/2
Image of Sainsbury's Corn Flakes (1lb 435g)
Jan 1973Negative number 1370-2. Photographer: G. [Graham] Hitchcock. Designers: P.J.D. [Peter Dixon], M. Cheveralls[?], Sid Day. File number 104.
SA/PKC/PRO/1/13/4/1/27/4
Image of Sainsbury's Corn Flakes (1lb 435g)
[c. 1973]Labelled on back at a later date "Sunrise design: 1971-1977, This design: 1977-88, Latest design: 1988-?". Image by Bill Mackenzie.
SA/PKC/PRO/1/13/4/1/27/5
Image of Sainsbury's Corn Flakes (500 gram)
[c. 1993]SA/PKC/PRO/1/13/4/1/27/8
Image of Sainsbury's Crunchy Oat Cereal with Bran and Apple
[c. Aug 1983]Image included in 'JS Journal' August 1983, p.12.
SA/PKC/PRO/1/13/4/1/28/2
Image of Sainsbury's Wheat Flakes (8oz)
1967Negative number W 161. Photographer: [Dennis] T. Waller. Designer: Peter Dixon. File number 16 [crossed out].
SA/PKC/PRO/1/13/4/1/46/1
Image of Sainsbury's Wholewheat Mini Flakes
[c. Dec 1981]Image included in 'JS Journal' December 1981, p.9
SA/PKC/PRO/1/13/4/1/48
Sainsbury's 6 Chocolate Chip & Nut Chewy & Crisp Cereal Bars box
1996SA/PKC/PRO/1/4/3/5
Cereal strategy and review documents
1999-20001 comb bound file for Sainsbury's and Cereal Partners U.K., contains strategies for Easter, Euro 2000, different types of promotion, Sainsbury's Brand, sales review including share performance by...
SA/PKC/PAC/1/8
Sainsbury's Whole Wheat Bisk (24 biscuits, 1/8) packaging
Jun 1968Labelled "Job Bag (June '68)".
SA/PKC/PRO/1/13/2/1/9/1
Sainsbury's Whole Wheat Bisk (24 biscuits) packet
[1970s]SA/PKC/PRO/1/13/2/1/9/3
J. Sainsbury's Broadacres Breakfast Food box
1930sSA/PKC/PRO/1/13/3/1
Image of Sainsbury's Corn Flakes (1lb 435g)
[c. 1973]Image presumably by Bill Mackenzie.
SA/PKC/PRO/1/13/4/1/27/6
Image of Sainsbury's Corn Flakes
[c. 1973]SA/PKC/PRO/1/13/4/1/27/7
Image of Sainsbury's Crunchy Oat Cereal with Raisins, Coconut, Honey & Hazelnuts
[1980s-1990s]SA/PKC/PRO/1/13/4/1/28/3
Image of Sainsbury's Maple & Nut Flakes
[1991]SA/PKC/PRO/1/13/4/1/37
Image of Sainsbury's Puffed Wheat
1971Negative number W. 242. Photographer: [Dennis] T. Waller. Designer: Peter Dixon ("revise design face lift" written alongside name). File number 83.
SA/PKC/PRO/1/13/4/1/40
Image of Sainsbury's Whole Wheat Bisk (48 biscuits 19½p)
1974Negative number 1488-8. Photographer: G. [Graham] Hitchcock. Designers: P.J.D. [Peter Dixon]; Mike Cheveralls[?]. File number 144.
SA/PKC/PRO/1/13/4/1/47/4
