It is unclear how this packaging was intended to be constructed or used. Includes slogan "Slice into a Guernsey Tom". Another copy labelled on front...

Includes mock up of packaging for Sainsbury's rhubarb.

Contains mounted colour transparencies of fruit.

Includes design of packaging for Sainsbury's cox's apples.

Includes mock up of packaging for english worcesters apples.

Another copy labelled on back "Job bag"

Contains colour transparencies, some of which have been mounted, of fruit and vegetables, and dishes containing fruit and vegetables.

Includes design of packaging for Sainsbury's dessert apples.

Includes design of packaging for Sainsbury's cooking apples.

Includes images of Sainsbury's products: 1 colour transparency of tomatoes with smily face on plump tomato, frowning faces on wilted tomatoes...

Includes recipes.

A colour photograph of a product display of fresh fruit. This was originally the first image on the forty-sixth page of a merchandising guide.