Contains colour and black and white photographs, transparencies, slides and negatives of product ranges and for periods in time.

Copy of booklet 'Equity Research Associates Inc: W(h)ither Private Label? An examination of the Private Label "Revolution"', J. Andrew Guy, which...

Document showing share of own brand by product group.

Homebase carrier bag in white plastic with green writing. With slogan 'Good ideas cost less at Homebase'.

Five packets of colour photographs and negatives of instore merchandising displays for a wide range of products. Including images of Summer Savers...

Sainsbury's sold its own-brand products in places such as Japan and the Middle East e.g. Bahrain and Dubai.

Includes colour negatives, transparencies and slide transparencies of a wide range of Sainsbury's and non-Sainsbury products for advertising and...

Consists of one volume containing black and white photographs of packaging for a wide range of products.

White mug with green strip inscribed 'Sainsury's Homebase House and Garden Centres'. The mug was part of excess stock following a store opening; staff...

1 ring bound file for Sainsbury's and Cereal Partners U.K., contains strategies for Easter, Euro 2000, different types of promotion, Sainsbury's...

Booklet regarding Sainsbury's packaging policy in response to Friends of the Earth protest.

Shocking pink branch poster reading: "Look for Sainsbury's own label products - they'll make your money go further; the quality is guaranteed". ...

Transcript of speech of product development from a design viewpoint.

Leaflet 'Nectar is coming to Homebase' , including 'Spend & Save - what happens now'.

Sainsbury's Living Today Packaging leaflet and draft copies and comments.