Merchandising guide page 17: Photograph of ethnic foods display
[c. 1980s]A colour photograph of a display of ethnic foods. This was originally the first image on the seventeenth page of a merchandising guide.
SA/BRA/4/2/1/30

Audio recording and transcript of F.W. Salisbury and J. Woods discussing history of Sainsbury's for 'JS 100' book
1968-1969Audio recording and transcript of a meeting between F.W. Salisbury (Sainsbury's director) and Jim Woods (Sainsbury's Publicity Manager) discussing draft of Sainsbury's 100 years book ("JS 100: The...
SA/HIS/JS100/18/1
Market research reports, 1970-99
1970-1999Market research results for studies on various aspects of retail e.g. staff product knowledge; store environment; Christmas packaging; car parking and unusual foods. Contains the following...
SA/MARK/1/9
Proofs of newspaper advertisements, c.1982-1995
c. 1982-1995Contains final proofs of advertisements for press release and newspaper cuttings. Themes include: "Discount '82" and "Discount '83" promotions, 'Sainsbury's Basket' promotions, special offers on...
SA/MARK/ADV/1/1/1/1/2/19
Advertisement [proof] for Sainsbury's curries
Mar 1997Colour advertisement for Sainsbury's curries. 7 copies.
SA/MARK/ADV/1/1/1/1/3/8
Proofs of newspaper advertisements, 1989
1989Contains final proofs of advertisements for national press release. Themes include: specific promotions such as Sainsbury's Classic Italian Sauces, 'Greencare' range of household cleaners,...
SA/MARK/ADV/1/1/2/1/29
French bread poster
[c. 1990s]Poster featuring the slogans, 'Only Sainsbury's is French bread' and "Good food costs less at Sainsbury's." and a photograph of three baguettes, two of which are wearing bowler hats and one of which...
SA/MARK/ADV/1/1/2/2/4
"The Taste of Italy" booklet
[1997]Booklet promoting the range of Italian products available at Sainsbury's. Features colour photographs. Products featured include: Sainsbury's range of fresh pasta and Classic Italian pasta sauces...
SA/MARK/ADV/3/1/1/3/4

"Sainsbury's fresh ideas: A Taste of Italy" booklet
1998Booklet featuring the range of Italian dishes available at Sainsbury's. Products featured include: pasta, Italian wines, Italian hams (salami, pepperoni, Milano, Napoli and authentic Parma ham),...
SA/MARK/ADV/3/1/1/3/7

"Sainsbury's fresh ideas: A Taste of Italy" booklet
Mar 1999"Cook and keep" booklet introducing Sainsbury's new Italian products. Products featured include: Sainsbury's Italian-style breads (Mini Focaccia, Homebake Sfilatino and Homebake Ciabatta), mixed red...
SA/MARK/ADV/3/1/1/3/8

"regional food of Italy" booklet
Aug 2001Customer brochure promoting Sainsbury's range of Italian-inspired dishes and ingredients. The brochure was edited by Marc Cudd. Brochure includes recipes, 'meal solutions' and wine suggestions based...
SA/MARK/ADV/3/1/1/3/17

"A World of Change" booklet
[c. 1990-1993]Booklet entitled 'A World of Change' introducing new Sainsbury's products. Products introduced include: Sainsbury's Simply Heat & Serve Crispy Peking Duck, Sainsbury's French patisserie range,...
SA/MARK/ADV/3/1/2/3/1/1

"The Sainsbury's Guide to New in Store" booklet
1996Booklet introducing new products in store. Features a recipe for Warm Chicken Liver Salad and money-off vouchers for Sainsbury's Premium Pasta Sauces, Sainsbury's Creme Fruit Desserts and Sainsbury's...
SA/MARK/ADV/3/1/2/3/6

"Sainsbury's svensational savings" leaflet
15 May 2002"Sainsbury's svensational savings" 4-page leaflet promoting products on special offer during Sainsbury's World Cup 2002 promotion. Features the copy "Kick off The World Cup with Sainsbury's...
SA/MARK/ADV/3/1/3/4/1
"summer at Sainsbury's" booklet
May 2002Brochure (A4 size, 52 pages) promoting Sainsbury's summer food and drink lines. Features recipes for starters, side dishes, salads, main meals, desserts and drinks; barbecue tips, wine suggestions,...
SA/MARK/ADV/3/1/4/2/3/12

"special selection: deliciously different foods from around the world" booklet
[c. 1999]"special selection" leaflet promoting Sainsbury's Special Selection range of products. Includes recipes which use Special Selection products, and colour photographs. Recipes featured: monkfish with...
SA/MARK/ADV/3/1/5/1/5

"'Freefrom" mailshot leaflets
[2002]Colour mailshot comprising 2 A4 leaflets advertising the "Freefrom" range including: A4 leaflet highlighting the qualities of the "Freefrom" range such as the fact that the range has been endorsed by...
SA/MARK/ADV/3/1/5/4/1
"Fresh recipe ideas: A Taste of India" booklet
[1997]Booklet advertising the range of Indian foods at Sainsbury's (to coincide with National Curry Day on 10 November and Sainsbury's A Taste of India promotion from 9 to 22 November). Products include:...
SA/MARK/ADV/3/2/1/8/2/3/5

"Sainsbury's superb complete recipe meals" leaflet
1987Leaflet promoting Sainsbury's Freezer Foods Ready Recipes and Calorie Counted Recipes ready meals ranges. Six products in the range are described: Cod and Prawn Casserole; Chicken and Oriental...
SA/MARK/ADV/3/2/1/20/1/2/1

"Sainsbury's superb complete recipe meals" leaflet
1987Leaflet promoting Sainsbury's Freezer Foods Ready Recipes and Calorie Counted Recipes ready meals ranges. Six products in the range are described: Cod and Prawn Casserole; Chicken and Oriental...
SA/MARK/ADV/3/2/1/20/1/2/2
