British Television Advertising Awards Award 1984
1984Certificate from the British Television Advertising Awards to Sainsbury's, awarded silver for 'Animal Cunning' (television advert?) in the pet products category. Advertising agents: Saatchi and...
SA/AWA/178
BAFTA award
1992Black cast metal award in the shape of a mask with one cut-out eye. The reverse of the other eye features an atomic symbol The mask is mounted on an igneous rock stand with a metal plate attached to...
SA/AWA/43
"Felicity Kendal Joins Sainsbury's Cast List" press release, 13 Nov 1992
13 Nov 1992Press release announcing the ninth 'celebrity recipe' television commercial with Felicity Kendal cooking Chicken and Passata Casserole. It is to be broadcast from Sunday 15 November 1992. Recipe cards...
SA/PR/2/1/27/117
"Sainsbury's "Celebrity Recipe" TV Ads Win BAFTA Awards" press release, 30 Nov 1992
30 Nov 1992Press release announcing Sainsbury's has won awards for its 'Celebrity Recipe' television commercials featuring Selena Scott and Robert Morley. It includes a list of the celebrity recipe adverts with...
SA/PR/2/1/27/127
Image from a Sainsbury's television commercial, 1958
1958SA/MARK/ADV/IMA/1/7/1

"New T.V Advertising to Boost Rising Market Share Further" press release, 08 Sep 1980
8 Sep 1980Press release announcing Sainsbury's new television advertising campaign to promote own label products. Ten commercials made by Saatchi & Saatchi will be shown [on ITV] in the London, Southern,...
SA/PR/2/1/15/53
"Sainsbury's Launches into 1996 with New Ad for Exceptional Price Promotion" press release, 01 Jan 1996
1 Jan 1996Press release about Sainsbury's "January Savers" promotion. A three week national television advertising campaign launched on 1 January 1996 will advertise the promotion plus national and regional...
SA/PR/2/1/31/2
Texas Homecare video tapes
1990sThree [Betacam] video tapes. One is marked 'Spain', one is marked 'TEXAS "The inside story" AV module as used in suppliers conference 1989 at QEII' and one is marked 'TEXAS National historical ads...
SA/SUB/TEX/8/3
"Sainsbury's Puts Bergerac Back on TV This Sunday" press release, 30 Oct 1992
30 Oct 1992Press release about the autumn series of 'celebrity recipe' television commercials. The first commercial shown that autumn with Zoe Wanamaker has resulted in significant growth in sales for the...
SA/PR/2/1/27/104
"A New Commercial in Sainsbury's Award Winning TV Recipe Campaign" press release, 28 May 1992
28 May 1992Press release announcing the seventh commercial in the celebrity recipe series with Catherine Zeta Jones making Fresh Fruit Brulee.
SA/PR/2/1/27/54
"A New Celebrity Recipe Advertisement in Sainsbury's Award-Winning Television Campaign" (Zoe Wanamaker) press release, 16 Oct 1992
16 Oct 1992Press release announcing the latest 'celebrity recipe' commercial with Zoe Wanamaker cooking Fresh Tagliatelle with Bacon and Pesto. It is to be broadcast from Sunday 18 October 1992 and free recipe...
SA/PR/2/1/27/95
"Sainsbury's Wins The Year's Most Prestigious Advertising Award" press release, 10 Jan 1992
10 Jan 1992Press release announcing Sainsbury's has won 1991 Campaign of the Year Award from Campaign Magazine for its celebrity recipe campaign.
SA/PR/2/1/27/4
"Sainsbury's Launches Classic Cola on TV" press release, 10 May 1994
10 May 1994Press release about a new television commercial for Classic Cola featuring an American basketball star driving into a Sainsbury's supermarket car park. It will be broadcast for two weeks on Channel 3...
SA/PR/2/1/29/38
"Sainsbury's. Fresh Food, Fresh Ideas" press release
13 May 1997Press release announcing the launch of Sainsbury's new advertising campaign with the strap line, "Sainsbury's. Fresh Food, Fresh Ideas" and new 50 second television commercial to be run simultaneously...
SA/PR/2/1/32/37
"Two New Developments in Sainsbury's "Celebrity Recipe" Saga" press release, 25 Nov 1992
25 Nov 1992Press release about the new celebrity recipe commercial with Ernie Wise, and the nomination of Sainsbury's in the BAFTA Advertising Awards for the celebrity recipe campaign.
SA/PR/2/1/27/122
Summaries of expenditure on advertising
1975-1980Summaries of expenditure on television, press and other advertising 1978-80, and a table comparing the advertising costs related to turnover of Sainsbury's and other food retailing companies 1975-79. ...
SA/MARK/ADV/4/6/2
Newspaper article entitled "Saatchi loses Sainsbury"
7 May 1985Newspaper article from 'The London Standard' entitled "Saatchi loses Sainsbury". Extract: "The country's biggest grocery network has just dropped Saatchi & Saatchi, the country's biggest advertising...
SA/PR/1/5/6/3
Photographs and slides of television and radio commercials
1970sComprises photographs and slides of television and radio commercials including: stills from first television advertisement [1958]; slides of 1973 [Telford?] television advertisement; Sainsbury's...
SA/MARK/ADV/IMA/1/7
"Sainsbury's New TV Commercials" press release, 16 May 1991
16 May 1991Press release announcing the launch of a new television advertising campaign with three commercials in which viewers are shown by a celebrity how to cook and prepare a dish using ingredients from...
SA/PR/2/1/26/36
Proof/video/audio library catalogue
[1980s]-1998National Advertising Department's proof/video library catalogue. Indexed. Includes the following sections: quality colour press proof library; price press proof library (OTRC); corporate...
SA/MARK/ADV/4/11