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Peter J. Dixon

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Sainsbury Staff: Head of Design Studio

Employed by Sainsbury's in the early 1960s Dixon oversaw the introduction of the first in-house design studio at Sainsbury's headquarters in 1963, best well known for their 70s 'Own Label' designs.

Code

P/285

Date

1929-present

Related content

  • SA_IMA_4_SO_4_11hr.jpg

    Photograph by Brian Shuel of one of the weekly design meetings at Sainsbury's (which discussed the design of packaging and publicity material etc). The picture is part of a set of black and white images most of which are similar to or show the same subject as the colour images published in the book 'JS 100: The Story of Sainsbury's' edited by James Boswell (1969). This image is similar to one on page 81 of 'JS 100'. On the photograph can be seen (left to right): Peter Dixon (Chief Designer), John Davan Sainsbury (Vice Chairman and Head of Trading) [later Lord Sainsbury of Preston Candover], J.L. Woods (Jim Woods) (Advertising Manager), and three unidentified men.

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    Image of a weekly design meeting

    SA/IMA/4/SO/4/11
  • SA_IMA_4_SO_4_10hr.jpg

    Photograph by Brian Shuel of one of the weekly design meetings at Sainsbury's (which discussed the design of packaging and publicity material etc). The picture is part of a set of black and white images most of which are similar to or show the same subject as the colour images published in the book 'JS 100: The Story of Sainsbury's' edited by James Boswell (1969). This image is similar to one on page 81 of 'JS 100'. On the photograph can be seen (left to right): Peter Dixon (Chief Designer), John Davan Sainsbury (Vice Chairman and Head of Trading) [later Lord Sainsbury of Preston Candover], J.L. Woods (Jim Woods) (Advertising Manager).

    Favourite Comments Hierarchy
    Image of a weekly design meeting

    SA/IMA/4/SO/4/10
  • SA_IMA_4_SO_4_8hr.jpg

    Photograph by Brian Shuel of one of the weekly design meetings at Sainsbury's (which discussed the design of packaging and publicity material etc). The picture is part of a set of black and white images most of which are similar to or show the same subject as the colour images published in the book 'JS 100: The Story of Sainsbury's' edited by James Boswell (1969). This image is similar to one on page 81 of 'JS 100'. On the photograph can be seen (left to right): Peter Dixon (Chief Designer), John Davan Sainsbury (Vice Chairman and Head of Trading) [later Lord Sainsbury of Preston Candover], J.L. Woods (Jim Woods) (Advertising Manager).

    Favourite Comments Hierarchy
    Image of a weekly design meeting

    SA/IMA/4/SO/4/8
  • SA_IMA_4_SO_4_13hr.jpg

    Photograph by Brian Shuel of one of the weekly design meetings at Sainsbury's (which discussed the design of packaging and publicity material etc). The picture is part of a set of black and white images most of which are similar to or show the same subject as the colour images published in the book 'JS 100: The Story of Sainsbury's' edited by James Boswell (1969). This image is similar to one on page 81 of 'JS 100'. On the photograph can be seen (left to right): Peter Dixon (Chief Designer), John Davan Sainsbury (Vice Chairman and Head of Trading) [later Lord Sainsbury of Preston Candover], J.L. Woods (Jim Woods) (Advertising Manager), and three unidentified men.

    Favourite Comments Hierarchy
    Image of a weekly design meeting

    SA/IMA/4/SO/4/13
  • SA_IMA_4_SO_4_14hr.jpg

    Photograph by Brian Shuel of one of the weekly design meetings at Sainsbury's (which discussed the design of packaging and publicity material etc). The picture is part of a set of black and white images most of which are similar to or show the same subject as the colour images published in the book 'JS 100: The Story of Sainsbury's' edited by James Boswell (1969). This image is similar to one on page 81 of 'JS 100'. On the photograph can be seen (at the back, left to right): Peter Dixon (Chief Designer), John Davan Sainsbury (Vice Chairman and Head of Trading) [later Lord Sainsbury of Preston Candover], J.L. Woods (Jim Woods) (Advertising Manager), and two unidentified men in the foreground.

    Favourite Comments Hierarchy
    Image of a weekly design meeting

    SA/IMA/4/SO/4/14
  • SA_IMA_4_SO_4_12hr.jpg

    Photograph by Brian Shuel of one of the weekly design meetings at Sainsbury's (which discussed the design of packaging and publicity material etc). The picture is part of a set of black and white images most of which are similar to or show the same subject as the colour images published in the book 'JS 100: The Story of Sainsbury's' edited by James Boswell (1969). This image is similar to one on page 81 of 'JS 100'. On the photograph can be seen (left to right): Peter Dixon (Chief Designer), John Davan Sainsbury (Vice Chairman and Head of Trading) [later Lord Sainsbury of Preston Candover], J.L. Woods (Jim Woods) (Advertising Manager), and three unidentified men.

    Favourite Comments Hierarchy
    Image of a weekly design meeting

    SA/IMA/4/SO/4/12
  • SA_IMA_4_SO_4_9hr.jpg

    Photograph by Brian Shuel of one of the weekly design meetings at Sainsbury's (which discussed the design of packaging and publicity material etc). The picture is part of a set of black and white images most of which are similar to or show the same subject as the colour images published in the book 'JS 100: The Story of Sainsbury's' edited by James Boswell (1969). This image is similar to one on page 81 of 'JS 100'. On the photograph can be seen (left to right): Peter Dixon (Chief Designer), John Davan Sainsbury (Vice Chairman and Head of Trading) [later Lord Sainsbury of Preston Candover], J.L. Woods (Jim Woods) (Advertising Manager).

    Favourite Comments Hierarchy
    Image of a weekly design meeting

    SA/IMA/4/SO/4/9

  • Includes a JS Journal [Sainsbury's staff magazine] article from July 1976 about the reasons behind the design of Savacentre's symbol and logotype. The symbol and logotype were designed by a design team from Sainsbury's led by Peter J Dixon after the Savacentre Board of Directors decided that the newly formed company needed a strong identity. According to a letter from The Society of Industrial Artists and Designers to Peter J Dixon in October 1979, these drawings were put together by Peter for a publication by the Society, 'Designers in Britain'. However, the Society decided not to go ahead with the publication.

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    Drawings for SavaCentre's symbol and logotype

    SA/SUB/SBHS/GEN/8/1