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Advertisement from a "Great Eastern Railway" magazine (August 1912) featuring the following pieces of text:
"J. Sainsbury's Provision Stores, offer the finest quality and value obtainable" and "There is no distrbutive concern on the Great Eastern line to-day which supplies provisions direct from the Producer to the Consumer at such a small rate of profit..."
Letter (10 pages) from J.L. Woods of Sainsbury's to A. Tennant of Mather & Crowther Ltd. The letter answers a questionnaire sent by Mather & Crowther which appears to have been intended to help them develop plans for television advertising in 1961. The letter does not appear to specifically refer to the advertising campaign but gives much background information detailing many aspects of Sainsbury's trading activities.
It includes information on:
Product groups - percentage of turnover and gross profit of Sainsbury's main product groups, the importance of own brand products compared with nationally marketing brands (giving percentage of sales of various products eg flour which are own-brand), information on quality and freshness, Sainsbury's national market share of various products, scope for expansion, price promotions, comparison of counter service and self service stores, packaging, Special Cure Bacon, potential support from other organizations eg New Zealand Dairy Board for product advertising, expansion plans
Competition - information on Sainsbury's main competitors, the development of new supermarket chains by various companies, competition with food brands, voluntary groups of retailers, cut price competition
Price changes and fluctuations in demand - products with volatile prices, seasonable variations, Christmas, numbers of customers
Photographs of a meeting of the Planning Committee - Mr Timothy Sainsbury, Mr J.G. Dearlove (Manager of the Branch Staff Planning Department), Mr J.L. Woods (Merchandising Manager), and Mr R. Linfield (Manager of the Shop Planning Department).
Some of the photographs appear in JS Journal March 1962 ("A new Sainsbury's will open....").
Photographs of Jim Woods (Publicity Manager).
Also includes notes on reminiscences by F W Salisbury, Mr Snow and Jim Woods, and a couple of articles on pensions.
closure of Clapham offices p.2;
Basingstoke clubhouse, depot, SSA [Sainsbury's Staff Association] p.3;
Freezer Centre, Burnt Oak p.3;
dimmer switches, electrical items p.4;
Keith Brackenborough, packaging, labelling p.4;
'hot-boning', meat preparation p.5;
East Barnet Road, store development p.5;
Easy Pint instant milk p.5;
Northwich, store development pp.8-11;
hardware, kitchen tinware pp.12-13 & 17;
Jim Woods p.18;
Bill Heron p.19;
Issues Related Informational System IRIS, computers goods database p.21;
Doug Bramham p.22;
Ted Smith p.23;
JS Amateur Dramatic Society, archive p.24.
Warning: This issue of the journal contains offensive or inappropriate language or images. The material has been digitised and is made accessible as part of a complete historical record. Sainsbury Archive does not endorse the views that are being expressed.
Audio recording and transcript of a meeting between F.W. Salisbury (Sainsbury's director) and Jim Woods (Sainsbury's Publicity Manager) discussing draft of Sainsbury's 100 years book ("JS 100: The Story of Sainsbury's"). According to a note on one of the cassettes, these conversations were held in Salisbury's garden at Bosham in Summer 1968.
Summary of content:
early 1900s?: Page 9 of draft general design of shops.
1920s (approximate): Butchers' blocks and butchery, bacon.
?: Horse repository. Distribution, range of goods.
First World War: Meat imports.
early 1900s: Margarine. Butter. Building new shops - stories about JB and Frank Sainsbury. Costs. Haverhill, egg production. Stamford House site [main head office building], previous shops. Early competitors. Maypole Dairies, Home & Colonial dairies. New shops in Dalston, Ealing. John Collis. Early Stamford House (Sainsbury's head office). Sausages - Baxters, Sainsbury's early manufacture. More about sausages. L.J. King advertising lamp shade. Last gas lamps, change to electric, early refrigeration, cold stores, N. Pole Ice Co. Early innovations, hygiene. Page 16 of draft - messengers, horses & carts. Imports of food. Cooked meats, references to JB Sainsbury. Sausages; JB Sainsbury and beef sausages. Different goods sold. Frank Sainsbury and eggs, poultry, Lloyd Maunder [supplier to Sainsbury's]. Rabbits from Ostend.
early 1900s: More about imports. Working conditions. Early Closing Act and Association. Closing hours. Takings per shop. 1905-1910: More about takings. Delivery vans and taking.
early 1900s: Kensington shop description. Animals and breeds, Frank Lloyd Maunder. Commodity knowledge, JB Sainsbury. Early beginnings of Lloyd Maunder association.
1930: Visit to Ireland with Mr Alan Sainsbury.
?: More about Lloyd Maunder and family.
1930s?: Powers Samas, accounting. Scotch beef, John Collis. Page 22 of draft. Canterbury Frozen meat Co.
?: References to Frank Sainsbury.
early 1900s, First World War: Wages, conditions.
First World War: Rationing. Derby scheme.
1919: Norton and training.
1914-19: Cheese, teas, range, prices.
1920s: Introduction of grocery by JB Sainsbury. Third generation of Sainsbury's. New Grocery Lanham. Selsa introduction.
post First World War: Delivery trucks. Packaging groceries.
post First World War: New staff, depression. Intro of delivery charge.
1931: Acquisition of site for plant, kitchens, factory.
1914 onwards: Distribution - options, difficulties with rail, steam wagons, first motor vehicles, transport managers.
Early 1930s: Accounting, Power Samas, pension scheme.
Beginning of Second World War: Trading.
End of Second World War?: First selling of tomatoes.
Second World War: Points scheme. Closure of branches.
End of Second World War: Trading situation. Fullers. Livestock, loss of breeding stock during war. Cattle breeds.
post Second World War: Extension of grocery range. changing use of space in stores. introduction of cash registers. Large increase in trade-figures. Increase in counter space, talk about introduction of self-service. Building licenses and lack of new equipment.
various dates: 9-11 Croydon, other early stores.
1930s: Frozen foods and early cabinets.
1940s: Opening of first self-service, store design. Early Express checkouts. Store openings.
1950s: Fresh meat self-service.
1940s/50s: Staff relations, wages living in.
Various dates, up to 1950s: RJ Sainsbury and work on rehabilitation. Opening/closing hours and regulations. Various stores. Difficulties with local council in obtaining building licenses in specific places.
Various dates: Historical comparison of price per sq. ft. and rents
?: Cheneys (ph), JB Sainsbury, reference to JJ Sainsbury.
possibly early 1930s: Stamford and Wakefield House, offices, factory.
?: Six departments.
Goat and Compasses. Whale meat. Coventry. Women's employment 1914. 515 Finchley Road. Kippers appeared for the first time. Tomatoes. Fish cake Fullers. Livestock culled. Milk Marketing Board 1950s. National Cattle Breeders' Association. FW Salisbury - 6 month period at Smithfield. Groceries. Belgian penny wafers. Dutch Custard Powder. Australian goods. Shop fronts removed for extra counter space 1950s. Rationing. New store design. National Cash Registers. Hygiene. Swifts of Chicago. Building licences. New equipment. Refrigeration case. Ice cream Ruislip. Frozen food counters for grocery. Renovation of old teak shop front. Express checkouts. Grange Hill London County Council estate. Lewisham 1954. Technological difficulties. Customer credit. Housekeeper. Rehabilitation of men returning from war service.
68_A Ilford butcher shop closed Monday afternoon. Personnel. 1922 introduction of wage for age scale. Corruption. Kingston. Staff Association. Epsom. Henry Valence. Sainsbury's sausages and Baxter's sausages. Wakefield House. Cooked meats.
Letter from J. Woods of Sainsbury's to C.E. Friedmann, Esq. of Mather & Crowther Ltd [advertising agents for Sainsbury's] returning proof 'B' of the "There's a welcome from BOTH sides of the counter at Sainsbury's" advertisement and passing on the Firm's comments about the preferred proof 'A' (of the two proofs) which include making the pre-war prices in the illustration illegible and making the word "BOTH" more clear by etching away the backgound behind the letters "BO".
The author of the letter also confirms that the Firm is keeping the agreed list of newspapers as, in the event of an unexpected staff shortage at any of the branches covered, J.S. may have to make a last minute cancellation.
Colchester Sainsbury's/B.H.S [British Home Stores]. hypermarket plan [SavaCentre] p.1;
South Eastern area's Miss J.S. contest p.1 and p.8;
annual general meeting p.1;
abolition of clocking-in p.2;
Sainsbury's veterans' trip to Hastings p.2;
cricket (with photographs) p.2 and p.3;
Wood Green branch (with photograph) p.2;
Sainsbury lorry drivers (with photographs) p.3;
new kind of delivery lorry at Buntingford depot p.3;
new range of 'J.S. label' ladies' jumpers (with photograph) p.3;
Sainsbury's trolleys p.3;
construction of supermarket at Kempton (with photographs) pp.4-5;
opening of new Watney Street branch (with photographs) pp.4-5;
opening of new Central Northampton branch (with photographs) p.5;
Daisy Knight, printroom manager (with photograph) p.6;
retirement of Norman Johnson, manager of branch engineering (with photograph) p.6;
retirement of Jim Woods, publicity manager (with photograph) p.6;
'It's a Knock-out' contest staged by the South Eastern area SSA [Sainsbury's Staff Association] (with photographs) p.8;
Buntingford depot's annual Gala Day (with photograph) p.8
Front page: "Not too hot to handle" about hot summer effect on produce; "Town hall price lists about local price surveys/comparisons; anti-influenza is out about flu vaccine not being offered to staff;
Page 2: "Bomb-hoax at East Ham is no joke"; "Hilary gets crowned again but it doesn't turn her head" about Sainsbury supergirl; "JS urges shoppers to speak out"; "Hot start for Hayes End" about a new store opening in Middlesex; "Take a card and save a life" about kidney donor cards being displayed in stores.
Page 3: "Pinner makes a little energy go a long way" about energy conservation; "Cheesman's dip" about Allan Cheesman receiving the diploma of Wine and Spirit Education Trust; "Is there anybody out there who wants to come in?" about the Mastiff security system installed in the computer room at Blackfriars [head office]; "First-aiders inspect 'remains'" about first-aiders visiting the Gordon Museum.
Page 4 & 5: "Women at work" interviews with 6 women, Ann Everett, Susan Dark, Anne Couzens, Veronica Miller, Muriel Barnett and Mary Daly.
Page 6: "Lovers' meating ends in marriage" retirement of Jim Woods, George Ince and Alan Rickman.
Page 7: People appointments, long service, retirements and obituary.
Page 8: "New labs for old" about JS central laboratories moving to Rennie House.