Long Read
Christmas Display
In the weeks before Christmas, the old-style counter service branches would have window displays of seasonal products like mincemeat, Christmas puds and dried fruit. Poultry and ham displays at Sainsbury’s were famous. Enjoy this festive read from everyone at the Sainsbury archive.
Long Read
Wartime Trading
Before the First World War, over 75% of the butter, cheese, eggs and bacon consumed in the UK came from overseas. The outbreak of war brought an urgent need to cut down on imports to save foreign currency, and to reallocate shipping to the war effort. Food shortages therefore became a serious issue.
Quick Read
Trick or Treat?
To celebrate Halloween we're treating you to a selection of 1960s sweet packaging.
Photo Story
Own Label
Highlighting the story, and showcasing examples, of the Sainsbury Design Studio under Peter Dixon, 1962-1977
Long Read
Women at work
During the 19th century, shop keeping was generally regarded as an unsuitable job for women, not least because of the long working hours and heavy lifting it entailed. However, it was both common and acceptable for female family members to work in smaller shops.
Quick Read
Shopping patterns
Over the last 149 years the way we shop for food has changed dramatically, reflecting other social changes. Since its establishment in 1869, Sainsbury’s has adapted to meet the changing needs of its customers.
Quick Read
Changes to the high street
The market streets were the ideal location to trade from and the surrounding businesses complimented the sale of Sainsbury’s goods.
Long Read
A Family Business
When, in 1869, a young couple of set up a small dairy shop in a small property they rented on London’s Drury Lane, no one could have predicted that this would go on to become a nation-wide retailer, known to families right across the country.
Quick Read
Store design
From the 1890s onwards, Sainsbury's new shops shared a common 'house style' with long shape, tiled walls and marble-topped counters.
Photo Story
Working Lives
From the first year to the present day the staff have always played a hugely important role in the company, but how have the people and their jobs changed?