Long Read
Sainsbury's in SE1
A look back to Sainsbury's headquarters, factory and training school in SE1.
Video Story
Football Fever
View footage of by the Sainsbury Staff Association Ciné Club of the Cup Final football game on 21 March 1964 between Griffin Q Section (team comprised of Sainsbury's staff) and London Transport Chiswick.
Long Read
The Story of Savacentre
A look back at a chain of pioneering hypermarkets which sold Sainsbury’s food and much more besides.
Quick Read
Store Highlight: Guildford
On 16th November 1906, Sainsbury's opened its store at 148 Guildford High Street.
Quick Read
Fairy Tale Tea Cards
At the beginning of the 20th century Sainsbury’s gave out collectible cards to promote its new range of teas. Find out more about this colourful and charming part of our collection.
Quick Read
Christmas Pudding
Christmas lunch isn't over until we've had at least one serving of the stodgy, spiced pudding, laden with butter and suet, that is Christmas pudding - our favourite festive dessert. But how much do we know about it and how has the recipe changed over time?
Quick Read
Household Goods
Nowadays Sainsbury’s sells lots of non-food products but for much of its history it focussed almost exclusively on groceries. The earliest exceptions were 'household goods', an offering which has changed significantly over time.
Long Read
Self-Service
Sainsbury's were a leader in the development of self-service supermarkets in Britain after the Second World War.
Long Read
Butter and margarine
Butter was one of just three products sold in the first Sainsbury's store, and remained a key product during Sainsbury's development into a national chain. We look here at the history of butter, margarine and spreads at Sainsbury's.
Quick Read
Easter Advertising
Egg-xamine archive material showing how Easter at Sainsbury’s has changed over the last hundred years.
Long Read
Art at Sainsbury's
Many branches have included public artworks as a prominent feature in their design, from murals and mosaics to concrete hippos. Discover more and see images of them here.
Quick Read
A Brief History of Wine
Sainsbury’s began selling own-brand wines in the 1960s. Enjoy a few digitised items from our collection charting the rise of this important department.
Quick Read
A History of Innovation
Sainsbury’s has always had a flair for innovation, right from the day the first store opened.
Long Read
Evolution of Packaging
The early range of fresh provisions sold by Sainsbury’s was weighed and wrapped individually, and any packaging was simple.