Breakfast of Champions
Here we look at some of the historic Sainsbury's Own Label breakfast items.
First up - the classic, cereal, toast and jam option
or even a muffin if you're fancy
Next we have some hot options - still sticking in the general area of bowl based food
and full on fry up
And to wash it down there is tea, coffee and juice
Related content
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Designed by Bill Wilson. The packet includes recipes for Chocolate Corn Crispies, Fruit Crunch, Tutti Frutti Cornflakes, Cheese & Egg Shapes, and also has "tasty hints".
Sainsbury's Cornflakes (8 oz net, 1/3) packaging
SA/PKC/PRO/1/13/2/1/12/2
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Metric pack. Marked as approved by the Design Studio Progressing and Service Dept 14 Jan 1976.
Sainsbury's Corn Flakes (500g, 1.1lb) packaging
SA/PKC/PRO/1/13/2/1/12/3
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Includes: Sainsbury's Bread Thin White Sliced; Sainsbury's Tuesday Fresh White Sliced Loaf; Sainsbury's Wednesday Fresh White Sliced Loaf; Sainsbury's Thursday Fresh White Sliced Loaf; Sainsbury's Friday Fresh White Sliced Loaf; Sainsbury's Weekend Fresh White Sliced Loaf; Sainsbury's Sandwich Loaf; Sainsbury's Bread White Sliced; Sainsbury's Long Sliced Loaf; Sainsbury's Wheaten; Sainsbury's Fruit Scones; Sainsbury's Fruit Malt Loaf; Sainsbury's Tea Cakes; Sainsbury's Bun Round; Sainsbury's Bath Buns; Sainsbury's Home Bake Part-baked Rolls; Sainsbury's Rolls Fresh Daily; Sainsbury's Fruit Buns; Sainsbury's Vienna Rolls; Sainsbury's 6 Fruitie Buns; Sainsbury's Scotch Pancakes; Sainsbury's Currant Buns; Sainsbury's Croissants; Sainsbury's Snack Rolls; Sainsbury's Jam Doughnuts.
Image of Sainsbury's bread, bakery and morning goods
SA/PKC/PRO/1/1/3/1
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Includes: Sainsbury's Coarse Cut Marmalade; Sainsbury's Rich Cut Marmalade; Sainsbury's Fine Cut Marmalade; Sainsbury's Lemon Jelly Marmalade; Sainsbury's Thin Cut Marmalade
Image of Sainsbury's marmalades
SA/PKC/PRO/1/14/4/7/2
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Includes: Fine Cut Scotch Marmalade; Apricot Jam; Strawberry Jam; Raspberry Jam; Plum Jam; Blackcurrant Jam. Labels designed by Leonard Beaumont. Image by Studio Briggs. Image included in 'JS Journal' March 1957, p.14.
Image of Sainsbury's jams and marmalade
SA/PKC/PRO/1/14/4/7/1
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A transparency image of the burgers as part of a meal is included in the packaging design folder.
Sainsbury's 2 Hamburgers (3¾oz 1/3) label
SA/PKC/PRO/1/5/2/1/57/1
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Image showing: Sainsbury's Brown Label Tea; Sainsbury's Red Label Tea; Sainsbury's Green Label Tea; Sainsbury's Blue Label Tea; and Sainsbury's China and Darjeeling Tea.
Image of Sainsbury's teas
SA/PKC/PRO/1/11/4/5/5
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Photograph features Sainsbury's French Coffee: Coffee & Chicory Mixture (tin and packet), Sainsbury's Instant Coffee (jar and tins), and Sainsbury's Pure Coffee (tin and packet).
Image of Sainsbury's range of coffees
SA/PKC/PRO/1/11/4/3/1
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Image showing: Sainsbury's Sweetened Grapefruit Juice; Sainsbury's Jaffa Orange Juice Unsweetened; Sainsbury's Grapefruit Juice Unsweetened; Sainsbury's Jaffa Orange Juice Concentrated (frozen); Sainsbury's Jaffa Grapefruit Juice (frozen concentrated); and Sainsbury's Sweetened Jaffa Orange Juice.
Image of Sainsbury's canned fruit juice range
SA/PKC/PRO/1/11/4/4/1
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