Dried, Frozen or canned
Take a look at some of our classic vegetable packaging from the 1970s.
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Design brief (1981-1982) with attached printed label (c. 1972), and mock-up (c. 1972)
Sainsbury's Cut Green Beans in Salted Water packaging design material
SA/PKC/PRO/1/12/1/50
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One copy stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 22/8/73
Sainsbury's Young Whole Carrots (7oz 198g) label
SA/PKC/PRO/1/12/2/2/2/4
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Stamped on back by Sainsbury's Design Studio, signed as approved by C.M. Benney and dated 1.5.81. Another copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 19/9/80. "Transparency running slightly yellow" written alongside
Sainsbury's Small Processed Peas in Water, Sugar & Salt Added (10 oz 283 gram) label
SA/PKC/PRO/1/12/2/2/81/1
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Another copy stamped on front by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 5/9/77. "Approved 1st Ross Product[?]" written above
Sainsbury's Thick Sliced Green Beans (2 lb 907 gram) packaging
SA/PKC/PRO/1/10/2/4/4/6
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Proof of cardboard packets for two products on a single sheet of cardboard, with annotations of suggested changes. Labelled on back "Designed by John Hill, approx 1970"
Sainsbury's Quick Dried Mixed Vegetables (1oz. 15dr. 1/3 3 servings) and Sainsbury's Quick Dried Peas & Carrots (1oz. 15dr. 1/1 3 servings) proof of packaging
SA/PKC/PRO/1/14/2/2/113/1
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Image showing: Sainsbury's Garden Peas; Sainsbury's Garden Peas Mint Flavoured; Sainsbury's Crinkle Cut Potato Chips; Sainsbury's Mixed Vegetables; Sainsbury's Broccoli Spears; Sainsbury's Brussels Sprouts; Sainsbury's Sliced Green Beans; Sainsbury's Broad Beans; Sainsbury's Whole Leaf Spinach.
Image of Sainsbury's frozen vegetables
SA/PKC/PRO/1/10/4/9/3
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Image showing: Sainsbury's Mint Flavoured Garden Peas; Sainsbury's Garden Peas; Sainsbury's Petit Pois; and Sainsbury's Garden Peas Economy.
Image of Sainsbury's frozen peas
SA/PKC/PRO/1/10/4/9/9
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All copies stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 11/8/77
Sainsbury's Sliced Carrots in Salted Water (10½ oz 298 gram) label
SA/PKC/PRO/1/12/2/2/3/4
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One copy stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 29/8/76
Sainsbury's Sliced Runner Beans in Salted Water label
SA/PKC/PRO/1/12/2/2/69/2
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Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 20/11/72
Sainsbury's Whole Kernel Sweet Corn (7oz 198g) label
SA/PKC/PRO/1/12/2/2/76/1
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Other copies labelled "Job bag 19/3/69" and stamped "Quality Control", with illegible signature.
Sainsbury's Quick Dried Sliced Green Beans (1/4 4 servings 1¼oz) packaging
SA/PKC/PRO/1/14/2/2/91/1
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Image showing: Sainsbury's Brussels Sprouts (5oz and 10oz); Sainsbury's Green Beans Thick Sliced (8 oz and 16 oz); Sainsbury's Garden Peas Mint Flavoured (16 oz and 8 oz); Sainsbury's Spinach; Sainsbury's Whole Leaf Spinach; Sainsbury's Broccoli Spears (5oz and 9oz); Sainsbury's Sweet Corn; Sainsbury's Broad Beans (4oz and 8oz); and Sainsbury's Garden Peas (8oz and 16oz).
Image of Sainsbury's frozen vegetables
SA/PKC/PRO/1/10/4/9/4
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Stamped on front by Publicity Dept., signed as approved by K. Brackenborough and dated 13/6/73
Sainsbury's Quick Dried Mixed Vegetables (6p serves 3 1oz 15dr 54g) packaging
SA/PKC/PRO/1/14/2/2/130/2
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