Holiday Spirit
For the holiday season we take a quick look at some past Christmas tipples.
MULL EVERYTHING...
Mull it and then freeze it
Then, bubbly. In all forms.
Yes Sainsbury's they have.
Is Christmas even Christmas without some kind of fortified wine?
Trying some homebrew?
Then, if all else fails, just shove all the booze in the food.
Lastly, here are a couple of drinks price lists from across the decades, so you can see how things changed. Bottoms up!
Related content
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"desserts" recipe card. The card also promotes Sainsbury's Wine Mulling Spice.
"mulled wine" recipe card
SA/MARK/ADV/3/4/6/2/98
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Recipe card for Christmas with "Jamie" [Jamie Oliver, celebrity chef] signature image. The card has a suggestion for a warm drink made using Sainsbury's Cranberry Juice, cinnamon and other ingredients.
"Mulled Cranberry Juice" recipe card
SA/MARK/ADV/3/4/7/2/2
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Recipe card with 'Drinkaware.co.uk' web address slogan and recipe suggestion for spiced cider with "Taste the difference cider with cinnamon stick, star anise, cloves and honey. Features labelled images of recommended products for recipe.
"Spiced cider" recipe card
SA/MARK/ADV/3/4/7/2/21E
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Recipe card for Christmas with recipe suggestion for a sorbet made with Sainsbury's Mulled Spicy Red Wine. Features labelled images of recommended products for recipe.
"Mulled wine sorbet" recipe card
SA/MARK/ADV/3/4/7/2/27B
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Colour advertisement promoting Champagne Beauchatel available at Sainsbury's and Savacentre for £8.95.
"Sainsbury's offer champagne for £8.95. Have the bubbles gone to our head?" advertisement proof
SA/MARK/ADV/1/1/1/1/2/19/88
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A date range of "09/12/2009-06/01/2010" is printed on the back - this is perhaps the dates when the card was available in Sainsbury's stores.
"Apple & berry buck's fizz" recipe card
SA/MARK/ADV/3/4/7/2/36
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Recipe card for Christmas with suggestions for two drinks made with Sainsbury's Cava - one with ginger and lime juice, and a Bellini made with peaches.
"It's a Cava magic!" recipe card
SA/MARK/ADV/3/4/7/2/3
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Recipe card for Christmas with image of TV chef Jamie Oliver and recipe suggestion for Taste the Difference Cava with pomegranate juice and seeds. Features labelled images of recommended products for recipe.
"Pomegranate fizz" recipe card
SA/MARK/ADV/3/4/7/2/26X
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Recipe card with recipe suggestion for a cocktail. Features reference to Sainsbury's 'Cocktails' recipe book, and labelled images of recommended products for recipe. A date range of "11/03/2011-31/05/2011" is printed on back - this is perhaps the dates when the card was available in Sainsbury's stores.
"Drink. Raspberry Prosecco cocktail" recipe card
SA/MARK/ADV/3/4/7/2/50D
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Recipe card for Christmas with recipe suggestion for adding cranberry ice cubes to Taste the Difference Vintage Cava.
"Cava with a TWIST" recipe card
SA/MARK/ADV/3/4/7/2/29K
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Includes: Sainsbury's Pale Dry British Sherry; Sainsbury's Medium British Sherry; Sainsbury's Cream British Sherry; Sainsbury's Medium Sweet Cyprus Sherry; Sainsbury's Rich Cream Cyprus Sherry; Sainsbury's Spanish Fino Sherry Pale/dry; Sainsbury's Spanish Cream Sherry Rich/sweet; Sainsbury's Spanish Amontillado Sherry Medium/dry
Image of Sainsbury's sherries
SA/PKC/PRO/1/18/4/3/4
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Labelled on back "1,920 Requested[?], 80, 12 months 500 dozen, 10,000 ordered 24/10/67"
Sainsbury's Australian Cream Sherry label
SA/PKC/PRO/1/18/2/2/9/1
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Includes: Sainsbury's Spanish Cream Sherry Rich/sweet; Sainsbury's Spanish Oloroso Sherry Golden/sweet; Sainsbury's Spanish Amontillado Sherry Medium/dry; Sainsbury's Spanish Fino Sherry Pale/dry.
Image of Sainsbury's Spanish sherries
SA/PKC/PRO/1/18/4/3/2
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Labelled on back "1,840 Required[?], 160, 12 months 800 dozen, 10,000 ordered 24/10/67"
Sainsbury's Spanish Fino Sherry Pale/dry label
SA/PKC/PRO/1/18/2/2/13
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Recipe card for Baileys ice cream, Baileys iced cappuccino, Baileys whipped cream, berries with Baileys cream, and Baileys tiramisu. The card also promotes Baileys Irish Cream.
"5 ways with… Baileys® Irish Cream" recipe card
SA/MARK/ADV/3/4/1/10/1
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Recipe card for Christmas with "Jamie" [Jamie Oliver, celebrity chef] signature logo. Recipe suggestion for mixing "Courvoisier Brandy Butter with the zest of a clementine," to go with your Christmas pudding. Sainsbury's brandy butter available from Nov 16th.
"Liven up your brandy butter" recipe card
SA/MARK/ADV/3/4/7/2/3A
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"Simple starter" recipe card. A date range of "10/11/2010-05/01/2011" is printed on the back - this is perhaps the dates when the card was available in Sainsbury's stores.
"Cambozola figs in port" recipe card
SA/MARK/ADV/3/4/7/2/50
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Includes design and mock ups of packaging for Sainsbury's Brandy Butter.
Sainsbury's Brandy Butter packaging design
SA/PKC/PRO/1/6/1/73
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Price list leaflet for beers, ciders, ports, aperitifs, spirits, liqueurs, sherries and wines with prices quoted as at 3rd November 1969. Features a stylised bunch of grapes illustration on the front.
"Sainsbury's Wines Spirits Beers Christmas Price List" leaflet
SA/DES/39/63
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The price list's format conforms to Sainsbury's standard 1970s beers wines and spirits price lists. Drinks types are listed in the order given in the title, and prices are quoted for half bottles, bottles and litre bottles as appropriate. The price list contains information for both own-brand and branded items. The front cover is maroon with white and orange lettering, and contains advertisements for Sainsbury's Whisky, Beefeater Gin and Bardinet Brandy, at at £2.50 per bottle.
"Sainsbury's Wines Spirits Beers Christmas Price List"
SA/MARK/ADV/3/3/6/1/24
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The inside front cover gives brief information about the Sainsbury's Vintage Selection and the Sainsbury's Wine Selector. The leaflet is white with green and red lettering throughout; the front cover bears an image of holly leaves with a red wrapping paper decoration in place of the berries. The back cover lists some serving suggestions for wine and various types of Christmas meats and food. Wines featured include: White wine - French White Wine, Italian White Wine, German White Wines (Rhine, Moselle); Austrian White Wines; Spanish White Wine, Californian White Wine, Yugoslav White Wine, Other Red wine - French Red Wine, Italian Red Wine, Spanish Red Wine, Californian Red Wine, Portuguese Red Wine Rose Wines Sparkling Wine
"Christmas at Sainsbury's. Wine List" price list
SA/MARK/ADV/3/3/6/1/28
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Booklet (36 pages, in a magazine style format; pages 11-12 have been torn out) which is described as "the definitive guide to all your festive beers, wines and spirits". The booklet features: news about new drinks products available at Sainsbury's; articles about drinks; lists of a selection of wines, beers and spirits with prices; recipes; a money-off voucher for Carlos III brandy; advertisements. Articles are included about drinks for parties; wines to match festive recipes (article by Olly Smith); sherries; ports; premium and budget wines ("Splash out or save"); Burgundy wines; Sainsbury's own-brand beers, wines and spirits; sparkling wines. Advertisements are included for Havana Club (rum), Southern Comfort, First Cape Wines, and Côtes du Rhône Wines. Recipes included: Sweet Parma Ham Bites; Tomato & Gruyère Whirls; Smoked Salmon Stacks; Mulled Wine Martini. The booklet was produced by Seven Publishing Group Ltd for Sainsbury's Supermarkets Ltd.
"Sainsbury's Drinks" Christmas 2009 booklet
SA/MARK/ADV/3/2/1/2/1/3/40
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Booklet (12 pages) providing a "guide to beers, wines and spirits for the festive season". The booklet features descriptions and prices for various products - ready made cocktails, spirits, beers, and wines. Includes suggestions for drinks on Christmas Eve, Christmas Day and New Year's Eve; suggestions of drinks for gifts; recipes for Santa's Hat (vodka, cranberry juice, and orange juice cocktail) and for Candy Cane Cooler (vodka, peppermint essence and lemonade cocktail). On the back page is an advertisement for Thwaites Wainwright beer.
"Christmas drinks" booklet
SA/MARK/ADV/3/2/1/2/1/3/44
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