Fairy Tale Tea Cards
At the beginning of the 20th century Sainsbury’s gave out collectible cards to promote its new range of teas. Find out more about this colourful and charming part of our collection.
Sainsbury's were a leader in the development of self-service supermarkets in Britain after the Second World War.
A History of Innovation
Sainsbury’s has always had a flair for innovation, right from the day the first store opened.
Evolution of Packaging
The early range of fresh provisions sold by Sainsbury’s was weighed and wrapped individually, and any packaging was simple.
Happy Birthday Sainsbury's
We look back at the 150 year history of one of Britain's biggest retail firms.
Over the last 149 years the way we shop for food has changed dramatically, reflecting other social changes. Since its establishment in 1869, Sainsbury’s has adapted to meet the changing needs of its customers.