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STORIES HIGHLIGHTS

Self-Service

STORIES HIGHLIGHTS

Working Lives

10 results

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Household Goods

Nowadays Sainsbury’s sells lots of non-food products but for much of its history it focussed almost exclusively on groceries. The earliest exceptions were 'household goods', an offering which has changed significantly over time.

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Easter Advertising

Egg-xamine archive material showing how Easter at Sainsbury’s has changed over the last hundred years.

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A Brief History of Wine

Sainsbury’s began selling own-brand wines in the 1960s. Enjoy a few digitised items from our collection charting the rise of this important department.

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We're Gonna Party Like it's 1979

It’s party time at Sainsbury Archive

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Tastes better than it looks?

A look back at some unappetising finds

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A History of Innovation

Sainsbury’s has always had a flair for innovation, right from the day the first store opened.

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Store Highlight: Croydon

Description of first suburban shop in Croydon and all the amazing innovations it went through over the years.

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Store Highlight: 173 Drury Lane

A description of what it was like to shop in Sainsbury's first branch and the changes it went through before closing its doors for the last time in 1958

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Trick or Treat?

To celebrate Halloween we're treating you to a selection of 1960s sweet packaging.

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Shopping patterns

Over the last 149 years the way we shop for food has changed dramatically, reflecting other social changes. Since its establishment in 1869, Sainsbury’s has adapted to meet the changing needs of its customers.