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Royal occasions
Look back at long tradition of celebrations of royal occasions by Sainsbury’s stores.
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Recipes for Success
The Sainsbury Archive is a treasure trove of recipes dating from the early 20th century to the present day. Whet your appetite with this overview!
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Festive menu
For the upcoming festive season we trawled through materials old and new offering you some ultimate Christmas favourites and inspiration for your menu that most certainly will not disappoint.
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Carriers of History
Discover how the items customers carry their Sainsbury’s shopping in have changed over the years, from 19th-century paper egg bags to the modern 'bag for life'.
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Store Highlight: Guildford
On 16th November 1906, Sainsbury's opened its store at 148 Guildford High Street.
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Fairy Tale Tea Cards
At the beginning of the 20th century Sainsbury’s gave out collectible cards to promote its new range of teas. Find out more about this colourful and charming part of our collection.
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Christmas Pudding
Christmas lunch isn't over until we've had at least one serving of the stodgy, spiced pudding, laden with butter and suet, that is Christmas pudding - our favourite festive dessert. But how much do we know about it and how has the recipe changed over time?
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Household Goods
Nowadays Sainsbury’s sells lots of non-food products but for much of its history it focussed almost exclusively on groceries. The earliest exceptions were 'household goods', an offering which has changed significantly over time.
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Easter Advertising
Egg-xamine archive material showing how Easter at Sainsbury’s has changed over the last hundred years.
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A Brief History of Wine
Sainsbury’s began selling own-brand wines in the 1960s. Enjoy a few digitised items from our collection charting the rise of this important department.
