Fairy Tale Tea Cards
At the beginning of the 20th century Sainsbury’s gave out collectible cards to promote its new range of teas. Find out more about this colourful and charming part of our collection.
A History of Innovation
Sainsbury’s has always had a flair for innovation, right from the day the first store opened.
Over the last 149 years the way we shop for food has changed dramatically, reflecting other social changes. Since its establishment in 1869, Sainsbury’s has adapted to meet the changing needs of its customers.