Store Highlight: Croydon

Includes staff behind counter, and notices promoting gongozolas as Christmas gifts and guinea/half guinea hampers. A poster on the wall reveals the half-guinea hampers contained "1 fine turkey", small gammon bacon, 14 sausages, a Melton pie and fresh butter. Other posters include "Hams!!! Choice Canadian 8½d per lb" and "Prime Ox-Tongues". The photograph is included in 'The Best Butter in the World' by B. Williams (page 29).

Features delivery vehicles (tricycles, horses and carts) with staff. Next door to Sainsbury's a branch of "Marks & Spencer Ltd Original Penny Bazaar" can be seen in the photograph. There is also a branch of Freeman, Hardy and Willis, the Fox and Hounds pub, Rickett, Smith & Co (coal and coke merchants) and part of a carpet and linoleum shop in the picture.

Photograph features entrance to store with baskets, the self-service gondolas (shelves), and on the left counters for meat and other rationed goods. This photograph appears in 'Best Butter in the World', page 127.

Includes black and white prints of the interior of Croydon branch (9 - 11 London Road) after conversion to self-service in 1950. Also includes images of customers and staff. The album has a printed label "J. Sainsbury's First Self-Service Store. Opened Monday, 26th June 1960 at 9/11 London Road, Croydon". 9 - 11 London Road was J. Sainsbury's first self-service store, it opened with the new format on 26 June 1950. The albums include the following photographs (some are not present in all albums, and the order in which they appear differs between the albums): General view from store entrance, looking right General view from store entrance, looking ahead Employee serving customer at checkout Manager welcomes first customer Two customers shopping Aisle with jams, marmalades, spreads A food preparation room General view including canned fruit, fruit juices and strained foods View from checkouts towards back of the shop Meat preparation room with male staff (bacon cutting?) Two female employees in a food preparation room, wrapping Peek Frean custard cream biscuits (1 of 2 images) Two female employees in a food preparation room, wrapping Peek Frean custard cream biscuits (2 of 2 images) Aisle including flour, cake mixtures, baking powder, breakfast cereals, jellies, custard powder Aisle including condiments, pulses, pudding ingredients, dried fruit, spices Food preparation/wrapping room with three female and two male staff Man working on conveyor belt with tins and packets of food Customers in aisle with condiments, pulses, etc Customers in pickles, sauces, vinegar, salad cream aisle

A variety of items can be seen on sale such as: Hugo's Seville Orange Marmalade; Selsa Finest Self-Raising Flour and National Flour (Selsa was Sainsbury's own brand); Scott's Oats and Quick Quaker Oats; Bird's Custard powder; Quaker Puffed Wheat; Kellogg's Corn Flakes and other breakfast cereals. An egg display can also be seen with a notice indicating an allocation number, showing that rationing was still in force. A cheese display can also be seen. The photograph has a reference 21340 written on the back. The photograph appears in JS Journal September 1950 (page 9).

Poster relating to the opening of Sainsbury's first self service store at Croydon. Includes text "It's come to Croydon! 'Q-Less Shopping' Quicker, Easier-at Sainsbury's New Self-Service Store"

Includes conversion tables showing prices in the old pre-decimal currency and the new decimal currency. Larger print of image included in contact sheet SA/BRA/7/C/41/10/9.